Announced today: Parago has acquired Intuitive Group International. With this move Parago expands into a global, one-stop marketing leader offering end-to-end incentive management for consumers, sales channels and employees.
Says Parago President & CEO, Juli Spottiswood: "This acquisition pairs the United States' leader in consumer incentives with a premier international provider of total channel management and employee performance solutions, for a powerful combination. At Parago we are dedicated to continually advancing our engagement offerings, and this step will allow us to provide clients full-service programs designed to increase customer acquisition, enhance channel sales performance and reward and recognize employee performance, all from one provider. And we now offer this around the globe, with the scale and expertise that Parago is well known for."
The combination of the two incentives providers will result in a client roster that includes many of the world’s leading companies, across many industries. Today, Parago provides consumer incentive and customer acquisition rewards to one out of every two US households, Fortune 500 companies and some of the largest brands in America. Intuitive Group’s clients include many leading technology, telecom and financial services clients, and they deliver seven of the leading global channel management programs, servicing more than 220 countries, multiple currencies and myriad languages. Combined, the companies interact with more than 2 million channel participants around the globe, every day.
Read the full announcement here.
Loyalty Management Case Study: Executing a Multi-Brand, Varied Promotional Strategy with Consumer Incentives
Today’s consumer wants to be directly targeted – based on their lifestyle, brand affiliation or circumstance. This means that businesses must execute a variety of promotions with different goals, scale and audiences.
InterContinental Hotels Group (IHG) is a large business encompassing eight hotel brands and a wide array of potential customer audiences. Over the past year, working with Parago, IHG created campaigns to target specific audiences, specific ‘newsworthy’ events, drive strategic partnerships and support core brand offerings. These intelligently designed promotional campaigns leveraged Parago’s ability to validate multiple purchasing behaviors and consumer traits, and flawlessly deliver upon that reward experience.
Read the full case study here.
We are in an unprecedented era for discounting and promotions. The marketing tactics, designed to lift sales of a variety of mobile products, may actually erode margins if hastily designed. The lagging economy, consumer demand for deals and the rapidly accelerating promotional technology of online and mobile has led to a perfect storm that mobile retailers and manufacturers must be aware of. Enticing and dynamic promotions are now necessary to get customers in the door, but be careful not to throw out the baby with the bath water.
Check out the full article here.
This week Business Management Daily examined how employee incentives can "spur sales, improve retention and employee loyalty, and raise productivity during an era of slim pay raises and uncertain bonuses."
The article mentions data from the nonprofit Incentive Research Foundation (IRF), which showed that incentives of all kinds can attract and retain good employees, boost team performance by as much as 44% and increase individual productivity by an average of 22%.
The story also includes 10 tips for building a recognition program that drives performance, including one with research from incentive leader Parago: "Sweeten that 'thank-you.' There’s no need to go overboard. In an employee survey by corporate incentive provider Parago, 64% said a prepaid gift card worth $50 or less would meet their expectations (55% would settle for $25)."
Read the full article here.