Mobile Industry Review – Mobile coupons: Don’t discount for the sake of it

Theresa Wabler of Parago contributed an interesting article to Mobile Industry Review regarding the phenomena of mobile discounting for the sake of it.

We are in an unprecedented era for discounting and promotions. The marketing tactics, designed to lift sales of a variety of mobile products, may actually erode margins if hastily designed. The lagging economy, consumer demand for deals and the rapidly accelerating promotional technology of online and mobile has led to a perfect storm that mobile retailers and manufacturers must be aware of. Enticing and dynamic promotions are now necessary to get customers in the door, but be careful not to throw out the baby with the bath water.

Check out the full article here.