Chain Store Age – Rebate Programs: 10 Best Practices

For the past 40 years, rebates have proven to be effective consumer promotions that drive sell-through of specific products while providing savings to price-conscious shoppers. Rebates have evolved from a simple “sales lift” strategy to a marketing tactic designed to generate long-term consumer loyalty and brand affiliation.

Retailers and manufacturers considering rebates should give this article a read to learn about the best practices for executing successful rebate programs - including a developing a customer-centric approach, offering choice in rewards and more.

Check out the full Chain Store Age article here.