On April 15, Parago announced the launch of its new vacation ownership suite for the timeshare promotion market. These rewards can be fully customized to meet the needs of individual properties and programs:
· Event-triggered cards that drive higher conversion for events and direct mail campaigns
· Company-branded prepaid cards with customized vacation ownership theme designs
· Gift card malls and eGift cards targeted at today's traveler
“Customers are no longer effectively enticed by resort credits,” stated Mike Reynolds, EVP of Parago. “That is why we have packaged high-impact rewards, specifically tailored to attract the vacation ownership customer.”
View more details from our Time is Money survey here.
Announced today: Parago has acquired Intuitive Group International. With this move Parago expands into a global, one-stop marketing leader offering end-to-end incentive management for consumers, sales channels and employees.
Says Parago President & CEO, Juli Spottiswood: "This acquisition pairs the United States' leader in consumer incentives with a premier international provider of total channel management and employee performance solutions, for a powerful combination. At Parago we are dedicated to continually advancing our engagement offerings, and this step will allow us to provide clients full-service programs designed to increase customer acquisition, enhance channel sales performance and reward and recognize employee performance, all from one provider. And we now offer this around the globe, with the scale and expertise that Parago is well known for."
The combination of the two incentives providers will result in a client roster that includes many of the world’s leading companies, across many industries. Today, Parago provides consumer incentive and customer acquisition rewards to one out of every two US households, Fortune 500 companies and some of the largest brands in America. Intuitive Group’s clients include many leading technology, telecom and financial services clients, and they deliver seven of the leading global channel management programs, servicing more than 220 countries, multiple currencies and myriad languages. Combined, the companies interact with more than 2 million channel participants around the globe, every day.
Read the full announcement here.
Loyalty Management Case Study: Executing a Multi-Brand, Varied Promotional Strategy with Consumer Incentives
Today’s consumer wants to be directly targeted – based on their lifestyle, brand affiliation or circumstance. This means that businesses must execute a variety of promotions with different goals, scale and audiences.
InterContinental Hotels Group (IHG) is a large business encompassing eight hotel brands and a wide array of potential customer audiences. Over the past year, working with Parago, IHG created campaigns to target specific audiences, specific ‘newsworthy’ events, drive strategic partnerships and support core brand offerings. These intelligently designed promotional campaigns leveraged Parago’s ability to validate multiple purchasing behaviors and consumer traits, and flawlessly deliver upon that reward experience.
Read the full case study here.
We are in an unprecedented era for discounting and promotions. The marketing tactics, designed to lift sales of a variety of mobile products, may actually erode margins if hastily designed. The lagging economy, consumer demand for deals and the rapidly accelerating promotional technology of online and mobile has led to a perfect storm that mobile retailers and manufacturers must be aware of. Enticing and dynamic promotions are now necessary to get customers in the door, but be careful not to throw out the baby with the bath water.
Check out the full article here.
2012 Promo Trends: Retailers and Manufacturers Must Demand More for Discounts to Keep Consumers Engaged and Business Afloat
We are in an unprecedented era for discounting and promotions. The marketing tactics, designed to lift sales, may actually erode margins if hastily designed. The lagging economy, consumer demand for deals and the rapidly accelerating promotional technology of online and mobile has led to a perfect storm that retailers and manufacturers must be aware of. Enticing and dynamic promotions are now necessary to get customers in the door, but be careful not to throw out the baby with the bath water.
How we got here:
- The Groupon phenomena has taken deal finding to a new audience – 18-35 year old, affluent households. Groupon and its competitors have so vastly changed the consumer psyche with respect to fair market value the trend is shifting – now consumers think paying full price means they are getting ripped off.
- Extreme couponing has become popular enough to support a prime time television show. This represents another little nudge to the consumer psyche; paying full price means you are being taken advantage of.
- The economy still struggles. The Great Recession has encompassed a wide swath of middle income consumers that need to price shop now even if they never had to in the past.
- Technology has not slowed down. This, paired with the mounting consumer demand for deals means that promotions can spread faster than ever before thanks to couponing websites, mobile shopping applications, daily deal blogs, social network promotions and more.
Companies have delivered on consumers’ voracious deal-seeking demands that have grown out of the struggling economic situation. But as more shoppers take advantage of deals, margins of the sponsoring businesses are getting taxed. Moving forward, smart marketers need to begin asking for more from their customers in return for these deep discounts. The good news is that a well designed promotion will not only work for the retailer or manufacturer, but offer appealing benefits to the consumer as well.
Spanish reward fulfillment and customer service offering improves personalization, customer experience, reduces waste
This week Parago launched Solo Spanish: a Spanish-language promotional reward fulfillment offering.
While many consumer promotions are currently marketed in Spanish, translation gaps have existed in reward fulfillment and customer service communications. Solo Spanish addresses this shortfall and is now available for all Parago consumer incentive and customer acquisition programs including rebates, gift with purchase and others. Solo Spanish allows businesses offering consumer promotions to improve customer service, reduce waste and provide better personalization.
Parago’s client MetroPCS, the nation’s leading provider of flat-rate wireless service, has already implemented Solo Spanish with great success.
Solo Spanish is generating interest with media, including the following:
- Chain Store Age: Parago launches entirely Spanish language fulfillment offering
- Loyalty360: Parago Delivers More Personalized Consumer Promotional Experience With Solo Spanish™
- Hispanic PR Blog: Parago Launches Solo Spanish, an Entirely Spanish-Language Fulfillment Offering
Parago today announced that it ranked number 20 on PROMO magazine’s 2011 PROMO 100 list of the top U.S. promotion agencies.
Says President & CEO Juli Spottiswood on the distinction: While consumer confidence remains low, we give our clients a competitive edge with modernized customer acquisition and incentive programs that delight end users and deliver powerful ROI. I credit our innovation in designing and implementing industry-leading incentive programs and rebate solutions for our continued success. We are pleased to once again be recognized by the PROMO 100 amidst the top promotion agencies in the country.